Group meeting with similar topics

Design for Socially Responsible Behavior: A Classification
of Influence Based on Intended User Experience
Nynke Tromp, Paul Hekkert, Peter-Paul Verbeek 

http://www.mitpressjournals.org/doi/pdf/10.1162/DESI_a_00087


-How do we gently persuade our audience to learn about etiquette without being too harsh?
-Interactive guide plays on that? Makes it more of an experience? More playful?
-Sociology


Ideas:
Print
UX
Packaging (Branding)
Interactive table?