Proposal (things to talk about)

(page 139)

https://books.google.co.nz/books?id=iutmAgAAQBAJ&pg=PA139&dq=food+empathy&hl=en&sa=X&ved=0ahUKEwjhy-2gxeXMAhUkIqYKHTUUD6AQ6AEIJzAC#v=onepage&q=food%20empathy&f=false

fast food in new zealand

http://www.nzqa.govt.nz/assets/qualifications-and-standards/qualifications/ncea/NCEA-subject-resources/home-economics/91469-B/91469-EXP-B-student1-001.pdf

Introduction:

-Background- Commercialized food (fast food creating a loss in value/cultural identity in Japanese food).

-Audience= students 18-30

-Why do you have an interest in etiquette in Japanese culture?

-This project was born out of...

-This proposal will explain...(It's a self written brief- interest in topic, personal), (briefly suggest that we will be explaining empathy- respecting, learning philosophies and expectations in Japan).

Central proposition:

-User Experience in print can...

-Design process reading

-Talk about addressing the issue of empathy (globalization of food- it doesn't taste the same or have the cultural etiquette)

-Globalization has introduced Japanese food to New Zealand but the wrong etiquette was learned.

Aim:

-What do we want the audience to get out of our guide?

-How is our guide different from other guides?

Theory:

Theories that support our design idea/ approach

-Fast food theory

-Design Process theory

-Historical info theory

-Empathy theory

-Semiotics?


Design Process

Identify our interest, roles, responsibilities, strengths.
How they are unique.
When did we decide to combine our project?